THE MARKETING REALITY

There’s no denying that it’s a tough time for everyone at the moment, but small businesses and casual workers in particular are struggling. As a small business ourselves, we understand the importance of supporting each other, and so we’d like to help however we can.

For a limited time, we’re offering you our The Marketing Reality 12-module online marketing course.. for free! This self-paced course is extremely flexible and provides marketing advice and information for a wide range of participants.

sign up - limited spaces

free course

Usual price $497 -
Valued over $5,000!

Due to the current COVID-19 pandemic, we are want to offer you access to the complete course, free of charge.

usually priced at $497 – FOR FREE!

Marketing at your fingertips

The Marketing Reality course provides an in-depth overview of all the elements you should be considering for your organisation when it comes to marketing.
This online course runs for 12 weeks, beginning on a Monday (you can start any Monday) and is half self-paced and half scheduled. This means you can choose times that suit you, but still be kept to some deadlines.
The workshop works out to be less than $42 per week, but you get over $5,000 of value!

Are you ready?

TAKE CONTROL OF YOUR MARKETING

The Marketing Reality 12-module online marketing course is designed to be extremely flexible and provide advice and information for a wide range of participants.
The idea is that people with different roles within a business can each find relevant pieces of information to take away and implement.
The course is half self-paced and half scheduled, so you can undertake each week at your own pace, while still being kept on track.
The course is applicable to almost any businessperson or entrepreneur; however, it is developed specifically for sole traders and small business owners, marketing graduates and administration staff.

12-MODULE MARKETING COURSE

MODULE 1

MARKETING STRATEGY

It makes sense to start with the basics, so in the first week of the course we look at a marketing plan and reviewing the elements that are relevant to your business. We also look at outsourcing and insourcing, so you can figure out how to resource your marketing plan.

MODULE 2

BRANDING ESSENTIALS

Branding is such a crucial concept for any organisation but is something that is often overlooked or done in a less than professional manner. Your brand is so much more than your logo, but your logo is the anchor of your brand. Getting it right is the first step to a professional brand.

MODULE 3

CONTENT MARKETING

During this week we look at content marketing – how to create inspiring content and then how to leverage it and use it and various ones. One piece of content, many uses!

MODULE 4

WEBSITE ESSENTIALS

Your website should be the hub for all your marketing. It should be where you direct all your prospects and clients or customers. Which means it is vital you have a great website! But this doesn’t have to mean a lot of cost involved, just that you think strategically about what the best website is to show your organisation in the best light.

MODULE 5

SOCIAL MEDIA SAVVY

Businesses who ignore social media do so at their peril! We don’t believe all businesses need to be using all social media platforms. This is about finding the right fit for your organisation and then using it in the best way possible.

MODULE 6

EMAIL
MARKETING

Email marketing can be the most effective marketing activity in your arsenal – if done correctly. Effectively communicating with your customers/clients and prospects via email marketing is the focus this week.

MODULE 7

VIDEO INTEGRATION

These days consumers are so much more visually focused, which means that if you’re not doing video you’re missing out. We will focus on how you can create videos that add to your marketing strategy and offers value to your target audience.

MODULE 8

PUBLIC RELATIONS

Public relations (PR) is basically the concept of generating positive publicity for your business, free of charge.
It may sound easy, but generally it’s not! The upside to undertaking PR activities is that the only cost to your business (if you do it yourself) is that it is free.

MODULE 9

ADVERTISING

There are so many options when it comes to advertising. So you have to pick the options that align with your marketing plan, have the highest chance of achieving your goals and fit into an acceptable budget.

This week we look at how you can leverage cost-effective advertising as part of your marketing strategy.

MODULE 10

CUSTOMER RELATIONSHIP MANAGEMENT

As we all know and have heard before – it is more cost-effective to keep a customer/client, than to find a new one! Data varies, but the stats say it is five to eight per cent more expensive to get new customers. Obviously, you want to be always working towards the funnel of new customers and clients – but not to the detriment of your current clientele.

MODULE 11

COMPETITOR
ANALYSIS

You should never directly copy your competitors, but if you are a savvy businessperson you will look to your competitors to ensure you are on the right track and to maximise your position in the marketplace.

MODULE 12

MARKETING LIFECYCLE & FUNNEL

The marketing funnel is how you progress prospects through to customers/clients. But when you think about marketing it’s important to realise that selling is not the end game. It’s just one of the steps in a marketing lifecycle. You need to think about their needs and wants at every stage and do everything you can to meet and exceed what they expect.

IS THIS COURSE RIGHT FOR YOU?

BUSINESS OWNERS

As a SME business owner, it is vital that you are across everything your organisation does. This business is YOUR baby and you need to be confident that you are on the right track when it comes to marketing, PR and communication.

The Marketing Reality 12-module course deciphers the basics and essentials you should be focusing on and give you clear cut advice on how to take the next step.

ADMINISTRATION STAFF

Often in small business, people in administration are called upon to do a wide range of tasks – including marketing, PR and communication!

We take our hat off to admin staff in small-to-medium (SME) sized businesses – because you must know more than a little about everything!

The Marketing Reality 12-module course will provide you with the confidence to undertake these additional tasks, as well as point you in the right direction as to what you could do next.

MARKETING GRADUATES

Sharing that they feel like they have all the theoretical knowledge but they’re not sure how to put it into practice for their organisation.

As a marketing graduate you have a wealth of theoretical knowledge.

But sometimes it can be difficult to transfer all of that theory into the day-to-day of your role in business. And most marketing and communication degrees, diplomas and certificates don’t cover everything – because they can’t!

GET REAL OUTCOMES FROM YOUR MARKETING

There is no perfect solution and it’s important that you realise we are not going to tell you all the answers, we want to guide you to find the right answer for your specific situation. Because every business is different! Our role is to provide you with access to information and expertise, to motivate and excite you and to help keep you on track and on task.

We can assure you that our advice is tried and tested, researched and updated, and specially targeted for small-to-medium (SME) businesses. We created the online course content in direct response to the experience and feedback we have received from SME clients and colleagues.